What Is a Meta Description?
A meta description is the short snippet of text that summarises a web page in search results. This guide explains what it does, how long it…
Harper Quinn
431 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
What Is Domain Authority?
Domain authority is a third-party score that predicts how well a website might rank in search results. This guide explains what it is, what…
Harper Quinn
369 reading now
What Is a Backlink?
A backlink is a link from one website to another, and it acts like a vote of confidence that search engines use to judge trust. This guide…
Harper Quinn
408 reading now
What Is a Content Pillar?
A content pillar is a core topic your brand covers in depth, supported by clusters of related content. This guide explains how pillars…
Harper Quinn
351 reading now
What Is User-Generated Content (UGC)?
User-generated content is any content about a brand created by its customers rather than the brand itself, from reviews to photos and…
Harper Quinn
402 reading now
What Is Rebranding?
Rebranding is the process of changing how a business presents itself — its name, look, voice or positioning. This guide explains the types…
Harper Quinn
437 reading now
What Is Tone of Voice in Branding?
Tone of voice is the consistent personality and style your brand uses in everything it writes and says. This guide explains what it is, why…
Harper Quinn
384 reading now
What Is a Press Kit?
A press kit is a ready-made pack of information about your business that journalists, bloggers and partners can use to write about you…
Harper Quinn
462 reading now
What Is a Drip Campaign?
A drip campaign is an automated sequence of marketing messages sent over time. Here is how drip campaigns work, when to use them, and how…
Harper Quinn
460 reading now