Social Media Advertising: A Practical Guide for Small Businesses
A plain-English guide to advertising on social media for small businesses: choosing platforms, targeting, budgets, creative, measurement…
Harper Quinn
397 reading now
Marketing
Practical marketing, advertising and growth — strategy, channels, measurement and compliance for businesses.
175 stories
Marketing Attribution: How to Know What's Actually Working
Marketing attribution is how you work out which marketing actually drove a sale. Here is the problem it solves, the common models, and a…
Harper Quinn
470 reading now
SEO Tools Explained: What Platforms Like Semrush Do
SEO platforms like Semrush and Ahrefs do four core jobs: keyword research, rank tracking, backlink analysis and site audits. Here is what…
Amelia Hart
471 reading now
What Is a Multi-Channel Marketing Campaign?
A multi-channel marketing campaign carries one coordinated message across several channels at once. Here is how the channels fit together…
Harper Quinn
341 reading now
Signs Your Marketing Agency Is Wasting Your Budget
How do you tell if your marketing agency is delivering value or quietly burning your budget? Here are the red flags to watch for, the…
Harper Quinn
413 reading now
50 Marketing Acronyms Every Business Owner Should Know
Marketing is full of acronyms, and not knowing them puts you at a disadvantage in any agency meeting. This glossary explains 50 of the most…
Harper Quinn
378 reading now
UK Advertising Rules: An ASA Compliance Primer
UK advertising is governed by the ASA and the CAP and BCAP Codes. This primer explains the core rules, what counts as misleading, why…
Liam Chen
348 reading now
Direct Sales vs Digital Marketing: When to Use Which
Direct sales and digital marketing solve different problems. Here is how each works, when each suits your product and customer, and how the…
Harper Quinn
390 reading now
Should You Outsource Your Marketing? The Business Case
Should you build an in-house marketing team or outsource to an agency or freelancers? Here is the honest business case, weighing cost…
Harper Quinn
435 reading now