How GPS knows where you are and why it sometimes does not
A phone fixes its position by timing radio signals from satellites carrying atomic clocks, and the same physics explains city-centre drift…
Amelia Hart
354 reading now
#Positioning
Stories tagged “Positioning”.
6 stories
Building Your Brand in the North American Market
From positioning to cultural nuance, a practical guide to brand building strategy for businesses entering the US and Canadian markets.
Amelia Hart
475 reading now
How to Design a Compelling Value Proposition for a UK Business
A strong value proposition sets your UK business apart. Learn how to craft one that resonates with customers and drives growth.
Amelia Hart
442 reading now
What Is a Value Proposition (and How to Write One)
A value proposition is a clear statement of the value you offer, for whom, and why it beats the alternatives. This guide gives you a simple…
Harper Quinn
404 reading now
Strategy Before Tactics: Getting Marketing Right
Most marketing that fails is busy, not strategic. This guide explains why tactics without a strategy waste money, and how positioning…
Harper Quinn
456 reading now
How to Do Competitor Analysis
Competitor analysis is studying your rivals to find your own edge. Here is a practical, repeatable way to identify competitors, gather what…
Harper Quinn
371 reading now