Harper Quinn

Marketing & Growth Editor

Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.

152 articles •Writing for Daily Junction since July 2023 • Follow via RSS

Marketing May 17, 2025 • 6 min read

A content strategy is the plan behind why, for whom and how you create content to meet business goals. This guide covers audience, goals…

Harper Quinn 378 reading now

Marketing May 14, 2025 • 6 min read

SEO is the practice of improving a website so it appears higher in search results for relevant queries. This guide explains how search…

Harper Quinn 466 reading now

Marketing May 10, 2025 • 6 min read

The marketing mix is the set of decisions a business makes to bring a product to market, classically the 4 Ps: product, price, place and…

Harper Quinn 480 reading now

Marketing Apr 29, 2025 • 6 min read

A customer testimonial is a recommendation from a real customer that builds trust by letting others vouch for you. This guide explains why…

Harper Quinn 391 reading now

Marketing Apr 25, 2025 • 5 min read

A tagline is a short, memorable phrase that captures what your brand stands for. This guide explains the difference between a tagline and a…

Harper Quinn 347 reading now

Marketing Apr 22, 2025 • 5 min read

Programmatic advertising is the automated buying and selling of digital ad space, often decided in milliseconds as a page loads. This guide…

Harper Quinn 386 reading now

Marketing Apr 17, 2025 • 6 min read

Brand awareness is how familiar your target audience is with your brand, and it is harder to measure than sales but far from impossible…

Harper Quinn 398 reading now

Marketing Apr 14, 2025 • 6 min read

A marketing qualified lead is someone whose interest suggests they are worth a closer look, while a sales qualified lead is ready for a…

Harper Quinn 344 reading now

Marketing Apr 10, 2025 • 5 min read

Affiliate marketing is a model where you reward partners with a commission for the customers or sales they bring you. This guide explains…

Harper Quinn 420 reading now

A quieter way to keep up