What Is a Drip Campaign?
A drip campaign is an automated sequence of marketing messages sent over time. Here is how drip campaigns work, when to use them, and how…
Harper Quinn
472 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
What Is a CRM?
A CRM is a system for managing your relationships and interactions with customers and prospects in one place. Here is what it does, what it…
Harper Quinn
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What Is Lead Scoring?
Lead scoring ranks your prospects by how ready they are to buy, so sales focuses on the best ones. Here is how scoring models work, what to…
Harper Quinn
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What Is Bounce Rate?
Bounce rate measures the share of visitors who land on your site and leave without doing anything else. Here is what it means, why a high…
Harper Quinn
389 reading now
What Is ROAS? Return on Ad Spend Explained
ROAS measures how much revenue your advertising earns for every pound spent. Here is how to calculate return on ad spend, what a good ratio…
Harper Quinn
449 reading now
What Is CPM? Cost Per Mille Explained
CPM is the cost of showing your ad one thousand times. Here is what cost per mille means, how it is calculated, and when paying for…
Harper Quinn
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What Is Cost Per Click (CPC)?
Cost per click is the price you pay each time someone clicks your paid ad. Here is how CPC is set, what drives it up or down, and how to…
Harper Quinn
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What Is Click-Through Rate (CTR)?
Click-through rate measures how often people who see an ad, link or email actually click it. Here is how CTR is calculated, what counts as…
Harper Quinn
447 reading now