In-House, Freelance or Agency: Choosing Your Marketing Setup
Should you hire marketers, use freelancers, or appoint an agency? Each model trades cost, control and expertise differently. Here is a…
Harper Quinn
469 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
What Is a Marketing Funnel? Awareness to Advocacy
A marketing funnel maps the journey from a stranger first hearing about you to a loyal customer who recommends you. This guide explains…
Harper Quinn
468 reading now
Strategy Before Tactics: Getting Marketing Right
Most marketing that fails is busy, not strategic. This guide explains why tactics without a strategy waste money, and how positioning…
Harper Quinn
454 reading now
How to Build a Marketing Calendar
A marketing calendar turns scattered activity into a coherent plan. This guide covers what to include, how to set a realistic cadence, how…
Harper Quinn
441 reading now
Local SEO for Small Businesses
Local SEO helps nearby customers find you when they search. This guide covers the essentials — your Google Business Profile, customer…
Harper Quinn
394 reading now
How Much Should an SME Spend on Marketing? 2026 Benchmarks
A practical guide to marketing budgets for UK small and medium businesses: the percentage-of-revenue ranges by stage and sector, what…
Harper Quinn
407 reading now
Why Marketing Discovery Comes Before Campaigns
Discovery is the research phase that happens before any campaign is built. Here is what it involves, why it de-risks marketing spend, and…
Harper Quinn
439 reading now
Storytelling in Marketing: Why It Works
Stories stick where facts slide off. This guide explains why storytelling works in marketing, how narrative and emotion drive memory and…
Harper Quinn
328 reading now
Customer Loyalty Programmes: Do They Work?
Loyalty programmes reward repeat custom, but they only work when designed well. This guide covers the main types, when a programme…
Harper Quinn
329 reading now