Marketing

Practical marketing, advertising and growth — strategy, channels, measurement and compliance for businesses.

175 stories

Online reviews shape whether new customers trust you before they ever make contact. This guide covers how to earn more reviews the right…

Harper Quinn 331 reading now

Marketing Jun 3, 2025 • 6 min read

A lead magnet is something genuinely useful you give away in exchange for someone's contact details. Here is how the value exchange works…

Harper Quinn 357 reading now

Marketing May 27, 2025 • 7 min read

Social proof is the tendency to copy the actions of others when deciding what to do. This guide explains the main types, why it works, how…

Harper Quinn 373 reading now

Marketing May 23, 2025 • 6 min read

A practical guide to using hashtags well: what they are, how to research the right ones, how many to use on each platform, and the common…

Harper Quinn 419 reading now

Marketing May 20, 2025 • 6 min read

A practical, step-by-step guide to writing a blog post people actually read: choosing the right topic, structuring for skimmers, writing a…

Harper Quinn 368 reading now

Marketing May 17, 2025 • 6 min read

A content strategy is the plan behind why, for whom and how you create content to meet business goals. This guide covers audience, goals…

Harper Quinn 474 reading now

Marketing May 14, 2025 • 6 min read

SEO is the practice of improving a website so it appears higher in search results for relevant queries. This guide explains how search…

Harper Quinn 447 reading now

Marketing May 10, 2025 • 6 min read

The marketing mix is the set of decisions a business makes to bring a product to market, classically the 4 Ps: product, price, place and…

Harper Quinn 357 reading now

Marketing Apr 29, 2025 • 6 min read

A customer testimonial is a recommendation from a real customer that builds trust by letting others vouch for you. This guide explains why…

Harper Quinn 413 reading now

A quieter way to keep up