Stories tagged “Branding”.
A stale brand can quietly cost you customers. Here is how to recognise the signs that your UK business is ready for a refresh — and what to…
Advertising spend has shifted decisively online, but traditional channels still earn their place. Here is how digital and traditional…
Bold creative grabs attention, but consistency builds brands. Here is why brand consistency matters more than constant novelty, what brand…
A value proposition is a clear statement of the value you offer, for whom, and why it beats the alternatives. This guide gives you a simple…
Most marketing that fails is busy, not strategic. This guide explains why tactics without a strategy waste money, and how positioning…
A brand is not a logo — it's the set of associations that live in customers' minds. Drawing on decades of evidence from the Ehrenberg-Bass…
A unique selling point is the one thing that makes your business the obvious choice over rivals. This guide explains what a USP is, how to…
A practical guide to choosing a business name in the UK — what makes a name work, the legal and trademark checks you must run, and a…
A practical guide to writing a mission statement that actually means something — what it is, how it differs from a vision, and a…
A tagline is a short, memorable phrase that captures what your brand stands for. This guide explains the difference between a tagline and a…
A plain-English guide to trademarks: what they protect, how registering with the UK Intellectual Property Office works, the symbols, and…
Rebranding is the process of changing how a business presents itself — its name, look, voice or positioning. This guide explains the types…
Tone of voice is the consistent personality and style your brand uses in everything it writes and says. This guide explains what it is, why…
A press kit is a ready-made pack of information about your business that journalists, bloggers and partners can use to write about you…
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