Stories tagged “Marketing Metrics”.
Learn how to calculate customer acquisition cost (CAC), what benchmarks apply to UK businesses, and practical ways to bring costs down.
Marketing is full of acronyms, and not knowing them puts you at a disadvantage in any agency meeting. This glossary explains 50 of the most…
Customer acquisition cost, lifetime value and payback period together tell you whether your marketing makes money. Here is how to calculate…
A marketing funnel maps the journey from a stranger first hearing about you to a loyal customer who recommends you. This guide explains…
Brand awareness is how familiar your target audience is with your brand, and it is harder to measure than sales but far from impossible…
Share of voice measures how much of the conversation in your market belongs to you rather than your competitors. This guide explains what…
Bounce rate measures the share of visitors who land on your site and leave without doing anything else. Here is what it means, why a high…
CPM is the cost of showing your ad one thousand times. Here is what cost per mille means, how it is calculated, and when paying for…
Click-through rate measures how often people who see an ad, link or email actually click it. Here is how CTR is calculated, what counts as…
Daily Briefing
The day's best stories in one free email. Join 12,808 readers — unsubscribe any time.
