Inside podcast advertising: why hosts read the ads themselves
Host-read sponsorships, dynamic insertion and attribution codes make podcast advertising unusually intimate and unusually measurable at the…
Elena Marsh
474 reading now
#Media Economics
Stories tagged “Media Economics”.
2 stories
The slow vanishing of the local newspaper, and what fills the gap
Hundreds of UK local titles have closed since the mid-2000s, and the documented consequences of news deserts extend to courtrooms, council…
Sarah Mitchell
385 reading now