The US average effective tariff rate climbed to its highest level since the 1930s in 2025 under sweeping new duties. Here is what economics actually says about who pays tariffs and what they do to prices, jobs and trade.
Marcus ValeEditor-in-Chief & Business & Markets Editor•••5 min read
TL;DRThe US average effective tariff rate rose in 2025 to its highest level since the…Economic studies of the 2018-19 US-China tariffs found the cost was borne almost entirely…The Peterson Institute and similar bodies estimate broad tariffs act as a regressive tax…
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Context: why tariffs are suddenly the biggest story in economics
Tariffs spent decades as a niche topic for trade economists. In 2025 they became the central story in global economics, as the United States introduced sweeping new duties that pushed its average tariff rate to levels not seen since the protectionist 1930s. Because tariffs sit at the intersection of politics and economics — popular as political symbols, contested as economic policy — understanding what they actually do, as distinct from what they are claimed to do, has rarely mattered more.
The data: what the evidence from the last tariff war showed
The best real-world evidence on modern tariffs comes from the 2018-19 US-China trade war, which economists studied intensively. The consistent finding, across research published by economists at the Federal Reserve, Princeton, Columbia and elsewhere, was that the cost of those tariffs fell almost entirely on US importers and consumers — not, as political framing claimed, on China. Domestic prices of tariffed goods rose by close to the full amount of the tariff, meaning American buyers absorbed the cost. China's exporters largely did not cut their prices to offset the duty.
This matters because it directly contradicts the most common political claim about tariffs: that a foreign country "pays" them. Mechanically, a tariff is a tax collected by the importing country's customs authority from the domestic company bringing goods in. That company then decides how much of the cost to pass on to customers — and in the 2018-19 case, it passed on nearly all of it.
The 2025 tariff measures pushed the US average effective tariff rate to its highest level since the Smoot-Hawley Tariff Act era of the 1930s, according to analysis from the Yale Budget Lab and the Peterson Institute for International Economics. Both bodies estimated the measures would raise consumer prices and reduce economic output relative to a no-tariff baseline, with the price effect functioning as a regressive tax — one that takes a larger share of income from lower-earning households, who spend proportionally more on the imported and import-competing goods most affected.
Claim about tariffs
What the evidence shows
"The foreign country pays"
The domestic importer pays and usually passes cost to consumers
"Tariffs create jobs"
They can preserve jobs in protected sectors but raise costs elsewhere
"Tariffs are free money for the government"
Revenue is real but offset by higher consumer prices and lost output
"Trade partners won't retaliate"
Retaliation is common, often targeting agriculture and politically sensitive exports
What's changing: the return of broad protectionism
What makes the 2025 environment distinct from the targeted 2018-19 measures is breadth. Rather than tariffs aimed at specific goods from specific countries, the newer approach applied duties far more widely, raising the average rate across a huge range of imports. Economists' central concern with broad tariffs is the input-cost problem: many domestic manufacturers rely on imported components, so a tariff intended to protect one industry raises costs for every downstream industry that uses the affected inputs, undermining the competitiveness the policy was meant to build.
"A tariff on steel might protect steelmakers, but it raises costs for every carmaker, appliance manufacturer and construction firm that buys steel — and those industries employ far more people than steel production does. The protected sector is visible; the cost spread across everyone else is diffuse but larger." — a framing consistent with Peterson Institute analysis of the net employment effects of broad tariffs.
What it means for you (UK businesses and consumers)
For UK businesses, the direct exposure runs through tariffs on UK exports to tariff-imposing markets, but the larger effect is usually indirect: global trade disruption raises input costs, lengthens and complicates supply chains, and dents business confidence and investment. As an open, trade-dependent economy, the UK tends to be more exposed to these second-order effects than to any single bilateral duty. Businesses importing components should model the risk of higher input costs and longer, more variable lead times, much as they did during the recent supply chain disruptions of 2023-25. For consumers, the mechanism is the same as it was for American buyers in 2018-19: broad tariffs tend to raise the prices of affected goods, and because lower-income households spend a larger share of income on those goods, the effect is regressive.
There is also a distinction worth holding onto between the average effect and the distributional one. In aggregate, economists find broad tariffs reduce economic output modestly relative to a free-trade baseline — the losses to consumers and downstream industries outweigh the gains to protected sectors and the tariff revenue collected. But the effects are not spread evenly. Protected industries and their workers can genuinely benefit, at least in the short term, while consumers and export-facing industries bear diffuse costs. This is precisely why tariffs are politically durable despite their contested economics: the beneficiaries are concentrated and visible, the losers are dispersed and often unaware of what a policy has cost them, and that asymmetry shapes the politics far more than the underlying economic analysis does.
What to watch next
Watch whether the 2025 tariff measures prove durable or are negotiated down through bilateral deals, since tariffs have repeatedly been used as negotiating leverage as much as permanent policy. Watch, too, for retaliation: trading partners typically respond with their own tariffs, often targeting politically sensitive exports such as agriculture, which can escalate a bilateral dispute into a broader trade war that raises costs on all sides. And watch the inflation data in tariff-imposing economies — if the 2018-19 pattern repeats, the price effect of broad 2025 tariffs should show up in consumer prices within months, providing a real-time test of who actually bears the cost. For the underlying economics of how prices respond to these shifts, our explainer on supply and demand covers the mechanism beneath the headlines.
Frequently asked questions
Who actually pays a tariff — the exporting country or the importer?
In almost all cases, the importer in the tariff-imposing country pays it, and typically passes much of the cost on to consumers through higher prices. Detailed academic studies of the 2018-19 US tariffs on Chinese goods — including work published by economists at the Federal Reserve, Princeton and Columbia — found the cost was borne almost entirely by US firms and consumers, not by Chinese exporters, despite political rhetoric to the contrary. The exporting country can be hurt indirectly if demand for its goods falls, but it does not 'pay' the tariff.
How high have US tariffs actually gone in 2025?
The sweeping tariff measures introduced by the Trump administration through 2025 pushed the US average effective tariff rate to its highest level since the 1930s, according to analysis from bodies including the Yale Budget Lab and the Peterson Institute for International Economics. The exact figure fluctuated as specific tariffs were announced, paused, negotiated and adjusted, but the broad direction was a dramatic increase from the low single-digit average that had prevailed for decades.
Do tariffs ever actually help an economy?
They can protect specific domestic industries from foreign competition, preserving jobs in those sectors in the short term, and can be used strategically to protect genuinely critical supply chains or respond to unfair trade practices. But most economists find that broad, across-the-board tariffs impose net costs on the wider economy: they raise input costs for domestic manufacturers that rely on imported components, invite retaliation against exporters, and function as a regressive tax that falls hardest on lower-income households, who spend a larger share of income on affected goods.
How do tariffs affect the UK specifically?
The UK is exposed both directly — through tariffs on its own exports to tariff-imposing markets like the US — and indirectly, through the effect of global trade disruption on supply chains, input costs and business confidence. As a relatively open, trade-dependent economy, the UK is generally more exposed to the second-order effects of a global tariff war than to any single bilateral tariff, which is why UK business bodies have consistently warned about the wider chilling effect on trade rather than just headline duty rates.
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