Strategy Before Tactics: Getting Marketing Right
Most marketing that fails is busy, not strategic. This guide explains why tactics without a strategy waste money, and how positioning…
Harper Quinn
359 reading now
Marketing
Practical marketing, advertising and growth — strategy, channels, measurement and compliance for businesses.
175 stories
How to Build a Marketing Calendar
A marketing calendar turns scattered activity into a coherent plan. This guide covers what to include, how to set a realistic cadence, how…
Harper Quinn
402 reading now
Local SEO for Small Businesses
Local SEO helps nearby customers find you when they search. This guide covers the essentials — your Google Business Profile, customer…
Harper Quinn
429 reading now
How Much Should an SME Spend on Marketing? 2026 Benchmarks
A practical guide to marketing budgets for UK small and medium businesses: the percentage-of-revenue ranges by stage and sector, what…
Harper Quinn
461 reading now
Why Marketing Discovery Comes Before Campaigns
Discovery is the research phase that happens before any campaign is built. Here is what it involves, why it de-risks marketing spend, and…
Harper Quinn
414 reading now
Storytelling in Marketing: Why It Works
Stories stick where facts slide off. This guide explains why storytelling works in marketing, how narrative and emotion drive memory and…
Harper Quinn
416 reading now
Customer Loyalty Programmes: Do They Work?
Loyalty programmes reward repeat custom, but they only work when designed well. This guide covers the main types, when a programme…
Harper Quinn
363 reading now
Public Relations Basics for Small Businesses
Public relations is about earning attention and trust rather than buying it. This guide explains earned media, how to write a press release…
Harper Quinn
332 reading now
Influencer Marketing: How It Works and the UK Rules
Influencer marketing means partnering with people who have engaged audiences to promote your brand. This guide explains the types of…
Harper Quinn
443 reading now