Marketing

Practical marketing, advertising and growth — strategy, channels, measurement and compliance for businesses.

175 stories

A landing page exists to drive one action. This guide covers the best practices that lift conversions — a clear headline, a single strong…

Harper Quinn 457 reading now

Marketing Feb 24, 2026 • 5 min read

Attribution models decide which marketing touchpoints get credit for a sale. Here is how first-touch, last-touch, linear, time-decay and…

Harper Quinn 349 reading now

Marketing Feb 21, 2026 • 5 min read

Conversion rate optimisation is the practice of getting more of your existing visitors to take action. This beginner's guide covers the…

Harper Quinn 398 reading now

Marketing Jan 12, 2026 • 2 min read

Search engine optimisation has changed dramatically. Here is what the current evidence shows about how Google ranks pages and what matters…

Harper Quinn 410 reading now

Marketing Dec 12, 2025 • 2 min read

LinkedIn is the most important B2B social platform. Here is what consistently drives follower growth and engagement based on the latest…

Harper Quinn 415 reading now

Marketing Dec 11, 2025 • 5 min read

Google's helpful content update and the rise of AI-generated text have upended content marketing. Here is what the evidence shows about…

Harper Quinn 391 reading now

Marketing Nov 19, 2025 • 5 min read

A brand is not a logo — it's the set of associations that live in customers' minds. Drawing on decades of evidence from the Ehrenberg-Bass…

Harper Quinn 426 reading now

Marketing Nov 18, 2025 • 5 min read

Email consistently reports one of the highest returns of any marketing channel, and it survives every cookie and privacy shift because you…

Harper Quinn 338 reading now

Marketing Sep 28, 2025 • 4 min read

Google reversed course in 2024 and confirmed in April 2025 it would keep third-party cookies in Chrome after all. First-party data still…

Harper Quinn 337 reading now

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